How LSU is using NIL to keep up in ever-evolving college football world

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BATON ROUGE, La. — Days before Thanksgiving, perhaps hours after quarterback recruit Bryce Underwood’s stunning decision to shift his commitment from LSU to Michigan, a 50-year-old private equity executive in San Francisco worth billions fielded a phone call from someone in South Louisiana. Tap below to read the article by Ross Dellenger for Yahoo Sports.

‘It’s a money game now’ – How LSU is using NIL to keep up in ever-evolving college football world
After falling short of expectations for three seasons, LSU drummed up as much as it could in fundraising to get the Tigers back in the national picture. Here’s a deep dive into how that all works in this new era of college football.